LBS Insurance Group
Serving Northern Wisconsin Since 1958
 LBS Insurance Group is a professional agency serving Wisconsin, Michigan and Minnesota!
About Us
LBS Insurance Group has existed in northern Wisconsin since 1958. In 1994, Don Larson sold the agency to his son, Jeff Larson, and Terry Burns. The agency production was predominantly personal lines and commercial lines of business. In 1999, Ed Scheider became a third equal owner, rounding the agency with a benefits division. As an independent agency, we work with our customers to provide them with competitively priced, comprehensive insurance for their personal needs, as well as their business needs. We can offer insurance quotes from many well-known companies, such as Accident Fund, General Casualty, Integrity, West Bend, QBE, Germantown Mutual, Hartford Steam Boiler, Midwest Family, Progressive, Sheboygan Falls Mutual, State Auto, West Bend Mutual, Wisconsin Mutual, Zurich, Allstate, Auto Owners, Secura, Atrium, WPS, Blue Cross Blue Shield and Humana, just to name a few.

LBS Insurance Group has offices throughout northern Wisconsin. In the fall of 1999, we added an office in Hurley, Wisconsin. Effective July 1, 2003, we acquired Wisconsin Insurance Associates of Minocqua and Wisconsin Insurance North of Mercer, Wisconsin. Our agency offers insurance products for Wisconsin, Michigan, and Minnesota.

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